Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
by Dan Ariely
Behavioral economist Dan Ariely reveals why people consistently make irrational decisions and how understanding these hidden patterns can lead to better choices in business and everyday life.
About This Book
This book examines why people make illogical decisions despite their intelligence.
It explores how expectations, social norms, and the appeal of free items influence behavior.
Through experiments, it demonstrates patterns of irrationality embedded in human thinking.
The author shows how recognizing these patterns can improve decisions in business and daily life.
Topics include the effects of price, ownership, procrastination, and honesty in different contexts.
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