|ISBN-10 / ISBN-13||0133856461 / 9780133856460|
|Publisher||Pearson (on 2015-01-09)|
|Number Of Pages||832|
|User Ratings||3 out of 5 stars (1 vote)|
|This book has been found by 955 other users. Do you have this book? Trade it in for cash!|
|This textbook is primarily used in: (72 total votes)|
|High school courses||5.56% (4 votes)|
|Associates programs||4.17% (3 votes)|
|Bachelors programs||44.44% (32 votes)|
|Masters programs||43.06% (31 votes)|
|Doctoral programs||1.39% (1 votes)|
|Vocational programs||1.39% (1 votes)|
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802.
For undergraduate and graduate courses in marketing management.
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