Marketing: An Introduction (12th Edition)
by Philip Kotler, Gary Armstrong
Marketing: An Introduction (12th Edition) by Philip Kotler and Gary Armstrong provides a structured starting point for readers studying marketing. Suitable for introductory business and marketing coursework, this edition presents the subject in an accessible format and is offered here as a used book in good condition.
About This Book
Marketing: An Introduction (12th Edition) offers an accessible entry point to the study of marketing.
Written by Philip Kotler and Gary Armstrong, the book is designed for readers developing foundational knowledge of the subject.
As a 12th edition, it provides a current version of this introductory marketing text.
This used copy is listed in good condition.
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