Marketing: An Introduction Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package (12th Edition)
by Philip Kotler, Gary Armstrong
Marketing: An Introduction presents an accessible entry point to the study of marketing from Philip Kotler and Gary Armstrong. This 12th-edition package combines the textbook with Pearson eText and a MyMarketingLab access card, providing integrated print and digital materials for coursework and independent study.
About This Book
Marketing: An Introduction is a marketing textbook by Philip Kotler and Gary Armstrong.
This package is the 12th edition and combines the textbook with Pearson eText access.
It also includes a MyMarketingLab access card, supporting a blended print-and-digital study experience.
Designed as an introduction to marketing, the package is suited to learners seeking structured course materials in the subject.
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