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Marketing: An Introduction, Student Value Edition Plus 2014 MyMarketLab with Pearson eText -- Access Card Package (12th Edition)

by Philip Kotler, Gary Armstrong

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ISBN-13 9780133792591 ASIN 0133792595 Views 22 Publisher Pearson Year 2014 Edition 12 Format Loose Leaf Product Group Book Pages 624 Created July 11, 2026 Updated October 01, 2026

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I will be using this book for:

Marketing: An Introduction, Student Value Edition Plus 2014 MyMarketLab with Pearson eText -- Access Card Package (12th Edition)

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I will be using this book for: