Marketing: An Introduction, Student Value Edition Plus 2014 MyMarketLab with Pearson eText -- Access Card Package (12th Edition)
I will be using this book for:
Log in to remove ads

Marketing: An Introduction, Student Value Edition Plus 2014 MyMarketLab with Pearson eText -- Access Card Package (12th Edition)

by Philip Kotler, Gary Armstrong

Business Education Marketing
1 Star 2 Star 3 Star 4 Star 5 Star
0.0 out of 5 stars (0 ratings)
View on Amazon View on BAM Trade it in for cash!

This 12th-edition student text introduces the field of marketing and combines the content with MyMarketingLab and Pearson eText access. Authored by Philip Kotler and Gary Armstrong, it is designed for learners beginning their study of marketing.

ISBN-13 9780133792591 ASIN 0133792595 Views 30 Publisher Pearson Year 2014 Edition 12 Format Loose Leaf Product Group Book Pages 624 Created July 11, 2026 Updated October 16, 2026
About This Book

Marketing: An Introduction presents an accessible entry point to the study of marketing.

This 12th edition is authored by Philip Kotler and Gary Armstrong.

The Student Value Edition includes a MyMarketingLab with Pearson eText access card package.

Reviews

No reviews yet. Be the first to review this book!

Write a Review
I will be using this book for: