Marketing: An Introduction 2014 Custom Edition for Pennsylvania State University Gary Armstrong Philip Kotler 12th Edition + Mymarketinglab and Pearson Etext
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Marketing: An Introduction 2014 Custom Edition for Pennsylvania State University Gary Armstrong Philip Kotler 12th Edition + Mymarketinglab and Pearson Etext

by Gary Armstrong

Business Education Marketing
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Designed for Pennsylvania State University, this custom 12th edition introduces marketing concepts in an academic course format. Authored by Gary Armstrong, the package includes MyMarketingLab and Pearson eText, providing students with integrated print and digital resources for studying marketing.

ISBN-13 9781269911290 ASIN 1269911295 Views 24 Publisher Pearson Year 2014 Edition 12th Format Loose Leaf Product Group Book Pages 619 Created July 11, 2026 Updated October 01, 2026
About This Book

Marketing: An Introduction is a custom 2014 edition prepared for Pennsylvania State University.

This 12th edition presents an introductory focus on marketing and is authored by Gary Armstrong.

The package includes MyMarketingLab and Pearson eText, combining course content with digital learning resources.

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I will be using this book for: