2014 MyLab Marketing with Pearson eText -- Instant Access -- for Marketing: An Introduction (12th Edition)
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2014 MyLab Marketing with Pearson eText -- Instant Access -- for Marketing: An Introduction (12th Edition)

by Philip Kotler, Gary Armstrong

Business Education
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Digital access to marketing fundamentals for students using the 12th edition of Marketing: An Introduction by Kotler and Armstrong.

ISBN-13 9780133455090 ASIN 0133455092 Views 43 Publisher Pearson Year 2014 Edition 12 Format Printed Access Code Product Group Book Created July 11, 2026 Updated September 28, 2026
About This Book

This digital resource provides students with instant access to essential marketing content through Pearson's MyLab platform.

The material covers fundamental marketing concepts designed for introductory-level learners.

Users can engage with interactive learning tools that support course objectives and textbook alignment.

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I will be using this book for: