Roger Bougie
About the Author
Roger Bougie is a distinguished academic and author renowned for his contributions to business education, particularly in the field of research methodologies. With a career spanning decades in higher education, he has dedicated himself to demystifying complex research concepts for students and professionals alike, emphasizing practical skills over theoretical abstraction. Bougie's innovative approach transforms dry academic topics into engaging, actionable learning experiences, fostering a deeper understanding of how research drives business decisions. His work has influenced countless curricula worldwide, equipping readers with the tools to conduct rigorous, ethical research in dynamic corporate environments. Beyond the classroom, Bougie remains an active consultant, bridging the gap between academia and industry to promote evidence-based practices.
