Research Methods For Business: A Skill Building Approach

by Uma Sekaran, Roger Bougie

Business Textbook Research Methods

0.0 out of 5 stars (0 ratings)

View on Amazon View on BAM Trade it in for cash!

A practical guide to research methods for business students and professionals seeking to build essential skills.

ISBN-13 9781119165552 ASIN 1119165555 Views 243 Publisher Wiley Year 2016 Edition 7 Format Paperback Product Group Book Pages 448 Adult No Created February 09, 2026 Updated September 21, 2026

About This Book

This book provides a comprehensive introduction to research methods in business contexts.

It focuses on skill development through clear explanations and practical examples.

Readers learn to design, conduct, and evaluate business research projects effectively.

The approach emphasizes both quantitative and qualitative techniques.

Reviews

No reviews yet. Be the first to review this book!

Write a Review

I will be using this book for:

12 total votes