Research Methods for Business, with eBook Access Code: A Skill Building Approach
Research Methods for Business offers a skill-building approach to mastering research techniques essential for business applications. Co-authored by Uma Sekaran and Roger Bougie, it equips readers with practical tools for conducting effective studies. The edition includes an eBook access code for versatile learning formats.
About This Book
This book provides a comprehensive approach to research methods tailored for business students and professionals. It emphasizes practical skills development through structured learning.
Authored by Uma Sekaran and Roger Bougie, the text covers foundational concepts in business research, enabling readers to apply methods effectively in real-world scenarios.
With an included eBook access code, users gain digital convenience alongside the print edition for enhanced accessibility and study options.
The skill-building focus ensures learners progress from basic understanding to proficient application of research techniques in business contexts.
Reviews
No reviews yet. Be the first to review this book!