Research Methods For Business: A Skill Building Approach
Research Methods For Business: A Skill Building Approach provides a practical foundation for learning business research methods. Uma Sekaran and Roger Bougie focus on skill development, making this book a useful resource for readers studying or preparing to conduct research in business contexts.
About This Book
Research Methods For Business: A Skill Building Approach introduces the study of research methods within a business context.
Written by Uma Sekaran and Roger Bougie, the book focuses on developing practical research skills.
It is suited to readers seeking a structured foundation for understanding and applying business research methods.
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