Research Methods for Business: A Skill Building Approach
Research Methods for Business: A Skill Building Approach by Uma Sekaran and Roger Bougie introduces key research techniques tailored for business contexts. It focuses on developing practical skills in research design, data handling, and analysis to support informed decision-making in professional settings. Ideal for students and practitioners seeking to strengthen their research proficiency.
About This Book
Research Methods for Business: A Skill Building Approach provides a comprehensive guide to understanding and applying research techniques in a business context. Authored by Uma Sekaran and Roger Bougie, it emphasizes practical skills development for students and professionals alike.
The book focuses on building foundational knowledge in research design, data collection, and analysis, tailored specifically for business applications. It helps readers navigate the complexities of business research with clarity and confidence.
Through its structured approach, the text encourages hands-on learning to enhance research capabilities. It serves as an essential resource for those pursuing careers in management, marketing, and related fields.
Overall, the book promotes a methodical skill-building process that bridges theory and practice in business research methodologies.
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