Robert Cialdini Ph.D.
5 books
About the Author
Robert Cialdini, Ph.D., is a renowned psychologist and professor emeritus of psychology and marketing at Arizona State University, where he has dedicated his career to unraveling the intricacies of influence and persuasion. Drawing from decades of research, including undercover studies in sales, advertising, and compliance tactics, Cialdini has become a leading authority on the science of why people say 'yes.' His groundbreaking work has transformed how businesses, leaders, and individuals understand human behavior, offering practical insights to navigate social dynamics ethically. A New York Times bestselling author, Cialdini continues to lecture worldwide, empowering audiences with evidence-based strategies for effective communication and decision-making.
Common genres
Writing style
accessible
evidence-based
engaging
Books by Robert Cialdini Ph.D.
