Pre-Suasion: A Revolutionary Way to Influence and Persuade
Robert Cialdini Ph.D. explores the influential moments that come before a message is delivered. Pre-Suasion: A Revolutionary Way to Influence and Persuade offers readers a focused examination of attention, preparation, and the conditions that can make communication more persuasive.
About This Book
Pre-Suasion: A Revolutionary Way to Influence and Persuade examines the role of preparation in effective communication.
Written by Robert Cialdini Ph.D., the book focuses on how attention and timing relate to influence.
It offers a framework for understanding the moments that come before a persuasive message.
The subject is relevant to readers interested in business, communication, psychology, and practical persuasion.
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