Yes!: 50 Scientifically Proven Ways to Be Persuasive
by Noah J. Goldstein Ph.D., Steve J. Martin, Robert Cialdini Ph.D.
Yes!: 50 Scientifically Proven Ways to Be Persuasive presents 50 research-based ideas for understanding and applying persuasion. Written by Noah J. Goldstein, Steve J. Martin, and Robert Cialdini, this accessible guide offers a concise exploration of persuasive communication for readers interested in psychology, business, and self-improvement.
About This Book
Yes!: 50 Scientifically Proven Ways to Be Persuasive explores practical approaches to persuasion through 50 ideas identified as scientifically proven.
Written by Noah J. Goldstein, Steve J. Martin, and Robert Cialdini, the book focuses on how persuasion can be understood and applied.
Its concise, numbered format offers an accessible introduction to the principles and techniques associated with persuasive communication.
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