Peter Fader

About the Author

Peter Fader is a renowned expert in customer-centric business strategies and a professor of marketing at the Wharton School of the University of Pennsylvania, where he has taught for over two decades. With a PhD in business economics from MIT, Fader has dedicated his career to demystifying customer lifetime value (CLV) and its transformative impact on modern enterprises. His groundbreaking research has influenced countless Fortune 500 companies, emphasizing data-driven decisions over outdated metrics like customer acquisition costs. Through consulting, speaking engagements, and academic publications, Fader champions a shift toward long-term customer relationships that drive sustainable growth. In his acclaimed book, The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value, he provides actionable frameworks for executives to realign their organizations around the most valuable customers, blending rigorous analytics with practical insights to foster competitive advantage in an era of personalization.