The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
The Customer Centricity Playbook shows how to build a winning business strategy around customer lifetime value. Peter Fader and Sarah E. Toms offer a customer-focused framework for prioritizing relationships, informing decisions, and creating a more effective approach to long-term growth.
About This Book
The Customer Centricity Playbook presents a strategy for putting customers at the center of business decision-making.
Peter Fader and Sarah E. Toms focus on customer lifetime value as a foundation for identifying and prioritizing valuable customer relationships.
The book explores how organizations can use a customer-centric approach to shape strategy and pursue sustainable business performance.
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