The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Learn how to implement a winning customer-centric strategy by focusing on customer lifetime value and data-driven decision making.
About This Book
This book presents a framework for implementing customer-centric strategies based on customer lifetime value.
It explores how organizations can align their operations and decision-making around the most valuable customers.
The authors provide guidance on measuring and leveraging customer data to drive sustainable business growth.
Readers will learn practical approaches to shifting from product-focused to customer-focused strategies.
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