The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
The Customer Centricity Playbook shows how to put customer lifetime value at the heart of business strategy. Peter Fader and Sarah E. Toms offer a practical perspective on implementing customer-centric thinking, helping readers understand how a focus on customers can guide stronger, more deliberate organizational decisions.
About This Book
The Customer Centricity Playbook presents a business approach centered on customer lifetime value.
Peter Fader and Sarah E. Toms explore how organizations can use customer-focused thinking to shape strategy.
The book is intended for readers seeking a practical framework for making customer centricity a foundation of business decision-making.
Its focus is on implementing a winning strategy driven by the long-term value of customers.
Reviews
No reviews yet. Be the first to review this book!