The Customer-Base Audit: The First Step on the Journey to Customer Centricity
by Peter Fader, Bruce G. S. Hardie, Michael Ross
The Customer-Base Audit introduces customer-base auditing as the first step on the journey to customer centricity. Peter Fader, Bruce G. S. Hardie, and Michael Ross present a focused business resource for readers seeking to place customers at the center of organizational thinking and practice.
About This Book
The Customer-Base Audit focuses on examining a company’s customer base as an initial step toward customer centricity.
The book presents customer-base auditing as a foundation for understanding and improving how an organization approaches its customers.
Written by Peter Fader, Bruce G. S. Hardie, and Michael Ross, it is suited to readers exploring customer-focused business practices.
Reviews
No reviews yet. Be the first to review this book!