The Customer-Base Audit: The First Step on the Journey to Customer Centricity
by Peter Fader, Bruce G. S. Hardie, Michael Ross
This book presents a clear framework for auditing your customer base, helping organizations take the first step toward meaningful customer centricity and data-driven strategy.
About This Book
The Customer-Base Audit introduces a structured approach for organizations seeking to understand their customers at a foundational level.
Authors Peter Fader, Bruce G. S. Hardie, and Michael Ross outline methods to evaluate customer data and identify strategic opportunities.
The book emphasizes the importance of customer centricity and provides a clear starting point for businesses aiming to improve customer focus.
Readers will learn how an effective audit can inform broader customer management and marketing decisions.
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