Jonah Berger
8 books
About the Author
Jonah Berger is a renowned marketing professor at the Wharton School of the University of Pennsylvania, where he explores the science behind why ideas, products, and behaviors spread like wildfire. With a PhD from Stanford University, Berger has consulted for top companies like Google and Apple, blending rigorous research with practical insights to decode the mechanics of virality. His work has been featured in The New York Times, Wall Street Journal, and on NPR, influencing how marketers and leaders harness social influence. Passionate about making complex concepts accessible, Berger's writing demystifies the hidden forces that make things catch on in our interconnected world.
Common genres
Writing style
engaging
insightful
accessible
