Invisible Influence: The Hidden Forces that Shape Behavior

by Jonah Berger

Psychology Social Science

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Jonah Berger uncovers the hidden social forces that quietly shape behavior, revealing why people make the choices they do and how context drives trends.

ISBN-13 9781476759739 ASIN 1476759731 Views 157 Publisher Simon & Schuster Year 2017 Edition Reprint Format Paperback Product Group Book Pages 272 Adult No Created March 06, 2026 Updated September 09, 2026

About This Book

Invisible Influence explores the subtle ways social factors guide everyday decisions.

The book examines how context, comparison, and imitation affect what people choose.

Jonah Berger draws on research to show why certain trends catch on and others fade.

Readers learn practical insights about influence without overt persuasion.

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