Contagious: Why Things Catch On
by Jonah Berger
Jonah Berger’s Contagious: Why Things Catch On examines the forces that help ideas, products, and messages spread. Centered on the subject of contagious popularity, the book offers readers an accessible introduction to how sharing and social influence shape what captures attention.
About This Book
Contagious: Why Things Catch On examines why some ideas, products, and messages spread more widely than others.
Jonah Berger focuses on the dynamics behind contagious popularity and the ways information moves from person to person.
The book is relevant to readers interested in business, marketing, communication, and social influence.
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