Contagious: Why Things Catch On
by Jonah Berger
In Contagious: Why Things Catch On, Jonah Berger investigates why certain ideas, products, and messages spread widely. Combining business, marketing, and psychology, the book offers readers a focused exploration of the patterns behind attention, influence, and the transmission of information.
About This Book
Contagious: Why Things Catch On explores the reasons some ideas, products, and messages achieve widespread attention.
Jonah Berger focuses on the broader patterns that help explain how information and influence travel from person to person.
Written for readers interested in business, marketing, and human behavior, the book presents contagiousness as a subject worthy of closer examination.
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