Iwan Setiawan

6 books

About the Author

Iwan Setiawan is a visionary marketing expert and author renowned for his forward-thinking insights into the evolving landscape of consumer engagement and digital transformation. With a career spanning decades in global marketing strategy, Setiawan has advised Fortune 500 companies and emerging brands on navigating the shift from traditional to immersive, AI-driven paradigms. His seminal works, including 'Marketing 4.0: Moving from Traditional to Digital,' 'Marketing 6.0: The Future Is Immersive,' and 'Marketing 7.0: A Guide for Thinking Marketers in the Age of AI,' offer practical frameworks for marketers to thrive in an increasingly connected world. Drawing from his experiences in Indonesia and international markets, Setiawan emphasizes human-centered approaches that blend technology with empathy, inspiring professionals to rethink strategies for sustainable growth and innovation.

Common genres

artificial intelligence Business Business Technology Leadership Marketing Technology

Writing style

insightful practical forward-thinking