Marketing 4.0
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Marketing 4.0

by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Business Marketing
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Written by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, Marketing 4.0 offers a contemporary business and marketing perspective. Its focused subject makes it a relevant choice for readers, students, and professionals interested in understanding modern approaches to marketing.

About This Book

Marketing 4.0 is a business and marketing title by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan.

The book focuses on marketing in a contemporary context, as indicated by its title and subject area.

It may suit readers seeking a concise resource for exploring modern marketing concepts and perspectives.

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I will be using this book for: