Marketing 4.0: Moving from Traditional to Digital
by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Marketing 4.0: Moving from Traditional to Digital explores the evolution of marketing as traditional practices meet digital approaches. Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan present a business-focused look at marketing’s changing landscape and the growing importance of digital connection.
About This Book
Marketing 4.0: Moving from Traditional to Digital focuses on the transition from traditional marketing to digital marketing.
Written by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, the book addresses marketing in an increasingly connected environment.
It provides a business-focused perspective on the changing relationship between established marketing practices and digital approaches.
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