Marketing 7.0: A Guide for Thinking Marketers in the Age of AI
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Marketing 7.0: A Guide for Thinking Marketers in the Age of AI

by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Business Marketing artificial intelligence
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Marketing 7.0 offers a contemporary perspective on marketing in the age of artificial intelligence. Written by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, this guide is designed for thinking marketers who want to consider how AI is shaping the field and influencing modern marketing practice.

ISBN-13 9781394329861 ASIN 1394329865 Views 135 Publisher Wiley Year 2026 Edition 1 Format Hardcover Product Group Book Pages 240 Created March 10, 2026 Updated October 13, 2026
About This Book

Marketing 7.0 is a guide for marketers adapting their thinking to the age of artificial intelligence.

Written by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, the book focuses on the relationship between marketing and AI.

It is intended for readers seeking a contemporary perspective on marketing strategy and practice.

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