Foundations of Marketing
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Foundations of Marketing

by William Pride, William M. Pride, O. C. Ferrell

Business Education
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Foundations of Marketing provides an accessible introduction to the essential ideas and practices of marketing. Designed for students and beginning learners, it builds a broad understanding of marketing in the context of business and serves as a foundation for further study.

ISBN-13 9781305405769 ASIN 1305405765 Views 1065 Publisher South-Western Pub Year 2016 Edition 7 Format Paperback Product Group Book Pages 470 Adult No Created February 09, 2026 Updated September 13, 2026
About This Book

Foundations of Marketing is an introductory resource focused on the fundamental principles of marketing.

The book presents a broad overview of marketing concepts and practices for students and beginning learners.

It offers a foundation for understanding marketing within a business context.

Authors William Pride, William M. Pride, and O. C. Ferrell provide the work's marketing expertise.

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I will be using this book for:
47 total votes