Foundations of Marketing
by William M. Pride, O. C. Ferrell
Foundations of Marketing introduces readers to the essential ideas and practices of marketing. Written by William M. Pride and O. C. Ferrell, this accessible business text provides a structured foundation for students and others seeking to understand marketing as an area of study.
About This Book
Foundations of Marketing presents an introduction to the field of marketing.
The book focuses on foundational marketing concepts and practices for readers building their understanding of the subject.
Written by William M. Pride and O. C. Ferrell, it is suited to educational and introductory business contexts.
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