Foundations of Marketing
Foundations of Marketing introduces the essential ideas and practices of marketing in a structured, accessible format. Written by John & David Jobber and Fahy, it is designed for readers who want a solid starting point for studying marketing as a business discipline.
About This Book
Foundations of Marketing is an introductory work focused on the essential concepts and practices of marketing.
The book provides a structured foundation for understanding marketing as an academic and professional subject.
It is suitable for readers seeking a clear starting point for studying marketing and its role in business.
Written by John & David Jobber and Fahy, this title supports foundational learning in marketing.
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