Foundations of Marketing
by William Pride, O. C. Ferrell
Foundations of Marketing provides an introduction to the ideas, principles, and practices that define marketing. Written by William Pride and O. C. Ferrell, this accessible foundation is designed for readers beginning their study of marketing or seeking a broad overview of the discipline.
About This Book
Foundations of Marketing introduces the central concepts and practices of marketing.
Written by William Pride and O. C. Ferrell, the book provides a foundation for understanding marketing as an area of business study.
Its broad focus makes it suitable for readers seeking an introductory perspective on marketing principles and their role in business.
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