Digital Marketing Foundations and Strategy
by Debra Zahay, Mary Roberts, Lauren Labrecque, Brooke Reavey
Digital Marketing Foundations and Strategy offers an introduction to the essential concepts and strategic principles of digital marketing. Written by Debra Zahay, Mary Roberts, Lauren Labrecque, and Brooke Reavey, it provides a focused foundation for students and readers exploring marketing in a digital environment.
About This Book
Digital Marketing Foundations and Strategy focuses on the essential ideas and strategic perspective associated with digital marketing.
The book provides an introductory foundation for readers seeking to understand digital marketing as a business and communications discipline.
Its subject matter centers on marketing strategy in a digital context, making it relevant to students and readers building foundational knowledge.
The book is written by Debra Zahay, Mary Roberts, Lauren Labrecque, and Brooke Reavey.
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