Valarie A Zeithaml
1 book
About the Author
Valarie A. Zeithaml is a respected scholar and author whose work has helped shape the study and practice of services marketing. Known for translating complex ideas into practical insights, she explores customer value, service quality, consumer behavior, and the strategic challenges organizations face in competitive markets. Her research and writing have influenced students, educators, and business professionals worldwide, making her an important voice in marketing education and management. Her notable work includes Services Marketing, 6th Edition, Indian Edition, a resource designed to connect foundational concepts with contemporary business practice.
Writing style
analytical
accessible
practical
Books by Valarie A Zeithaml
