Services Marketing, 6th Edition, Indian Edition
by Mary Jo Bitner, Valarie A Zeithaml, Dwayne D Gremler, Ajay Pandit
Services Marketing, 6th Edition, Indian Edition offers students and professionals a structured introduction to the field of services marketing. Authored by Mary Jo Bitner, Valarie A Zeithaml, Dwayne D Gremler, and Ajay Pandit, it serves as a business and marketing education resource.
About This Book
Services Marketing, 6th Edition, Indian Edition presents a focused examination of marketing in the services context.
Written by Mary Jo Bitner, Valarie A Zeithaml, Dwayne D Gremler, and Ajay Pandit, the book is designed for readers seeking a structured foundation in services marketing.
This edition supports study and reference in business and marketing education, with particular relevance to readers in the Indian edition context.
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