Services Marketing: Integrating Customer Focus Across the Firm

by Mary Jo Bitner, Dwayne Gremler, Valarie A Zeithaml

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ISBN-13 9780078112102 ASIN 0078112109 Views 346 Publisher McGraw Hill Year 2017 Edition 7 Format Hardcover Product Group Book Pages 544 Adult Yes Created September 29, 2026 Updated October 12, 2026

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