Mark Jeffery

About the Author

Mark Jeffery is a renowned expert in data analytics and marketing strategy, with over two decades of experience advising Fortune 500 companies on leveraging data for competitive advantage. Holding a PhD in marketing from Northwestern University, he has taught at leading business schools and consulted for global brands, helping them transform raw data into actionable insights that drive revenue growth and customer engagement. His practical approach demystifies complex metrics, making them accessible to professionals at all levels. In his seminal work, Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know, Jeffery outlines essential tools for measuring marketing effectiveness, empowering readers to make informed decisions in an increasingly data-centric world. Beyond writing, he speaks internationally on the future of marketing analytics.