Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
by Mark Jeffery
In Data-Driven Marketing, Mark Jeffery outlines the 15 essential metrics that empower marketers to assess campaign effectiveness and drive business growth. From customer acquisition costs to lifetime value, these tools enable precise decision-making and optimization in today's competitive landscape. Ideal for professionals aiming to leverage data for strategic advantage.
About This Book
Data-Driven Marketing introduces the 15 key metrics that every marketing professional should master to make informed decisions and boost performance.
By focusing on these metrics, readers learn how to evaluate the true impact of their marketing efforts across various channels and strategies.
The book emphasizes practical applications, helping marketers align data insights with business goals for measurable results.
Whether you're new to analytics or seeking to refine your approach, this guide provides a solid foundation in data-driven practices.
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