Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
by Mark Jeffery
Learn the fifteen essential metrics every marketer should know to measure performance, allocate resources effectively, and make data-informed decisions.
About This Book
Data-Driven Marketing introduces fifteen key metrics that help professionals evaluate marketing effectiveness.
The book focuses on measurement techniques that support better decision-making and resource allocation.
Readers learn how to track performance using data rather than intuition alone.
Concepts are presented in a straightforward manner suitable for marketers at various experience levels.
Reviews
No reviews yet. Be the first to review this book!