Gohar F. Khan

About the Author

Gohar F. Khan is a distinguished scholar and author renowned for his expertise in digital communication and social media analytics. With a PhD in Information Science, he has dedicated his career to exploring how organizations can harness the power of social data to drive strategic value. Khan's research bridges the gap between technology and business, offering practical frameworks for managing vast streams of online information including text, networks, multimedia, and search engine data. As a professor and consultant, he advises global companies on leveraging social media for innovation and competitive advantage. His work empowers readers to transform raw digital interactions into actionable insights, making complex analytics accessible to professionals across industries. Khan's contributions continue to shape the evolving landscape of data-driven decision-making in the digital age.