Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and ... (Creating Value With Social Media Analytics)
Seven Layers of Social Media Analytics examines how businesses can analyze social media through text, actions, networks, hyperlinks, apps, and search engines. The book offers a broad framework for understanding social data and exploring how different analytical layers may support insight and value creation.
About This Book
Seven Layers of Social Media Analytics presents a framework for examining social media data through multiple analytical layers.
The book focuses on text, actions, networks, hyperlinks, apps, and search engines as sources of information.
It connects these forms of analysis with the goal of mining business insights from social media.
The subject is relevant to readers interested in social media analytics, business intelligence, and value creation.
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