Digital Analytics for Marketing (Mastering Business Analytics)
by Gohar F. Khan, Marshall Sponder, Karim Feroz
Digital Analytics for Marketing explores the role of digital analytics within marketing and business analytics. Written by Gohar F. Khan, Marshall Sponder, and Karim Feroz, this collaborative volume is designed for readers interested in understanding marketing through a business analytics perspective.
About This Book
Digital Analytics for Marketing examines the relationship between marketing and digital analytics within the broader field of business analytics.
Written by Gohar F. Khan, Marshall Sponder, and Karim Feroz, the book brings together multiple author perspectives on its subject.
It is suited to readers seeking a focused resource on digital analytics for marketing and its place in business-focused study.
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