Abbie Griffin

About the Author

Abbie Griffin is a distinguished scholar and innovator in the field of product development and management, with a career spanning academia and industry leadership. As a professor emerita at the University of Utah's David Eccles School of Business, she has dedicated decades to advancing the principles of design thinking and new product development, influencing countless professionals through her research and teaching. Griffin's work emphasizes practical frameworks for innovation, drawing from her extensive experience in marketing and engineering. She has served as president of the Product Development and Management Association (PDMA) and continues to consult on strategies that drive successful product launches. Her insights remain essential for entrepreneurs and executives navigating the complexities of modern markets.