The PDMA ToolBook 2 for New Product Development
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The PDMA ToolBook 2 for New Product Development

by Abbie Griffin, Stephen Somermeyer, Paul Belliveau

Business Management
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The PDMA ToolBook 2 for New Product Development offers a focused resource on tools associated with developing new products. Authored by Abbie Griffin, Stephen Somermeyer, and Paul Belliveau, it provides readers with a structured reference for learning about product development practices and approaches.

ISBN-13 9780471479413 ASIN 0471479411 Views 32 Publisher Wiley Year 2004 Edition 1 Format Hardcover Product Group Book Pages 576 Created April 30, 2026 Updated September 05, 2026
About This Book

The PDMA ToolBook 2 for New Product Development focuses on tools related to creating and managing new products.

Written by Abbie Griffin, Stephen Somermeyer, and Paul Belliveau, this book is designed for readers seeking a structured resource on product development.

Its title positions it as a companion for exploring methods and practices used in new product development.

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