Design Thinking: New Product Development Essentials from the PDMA
by Michael G. Luchs, Scott Swan, Abbie Griffin
Design Thinking: New Product Development Essentials from the PDMA offers a foundation in design thinking and new product development. Authored by Michael G. Luchs, Scott Swan, and Abbie Griffin, it provides an accessible starting point for readers exploring product development and management.
About This Book
Design Thinking: New Product Development Essentials from the PDMA introduces the relationship between design thinking and new product development.
Written by Michael G. Luchs, Scott Swan, and Abbie Griffin, the book presents core material associated with product development and management.
It is intended for readers seeking a foundation in design-oriented approaches to creating and developing new products.
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