STRATEGIC BRAND MANAGEMENT: Building, Growing and Sustaining Powerful Brands
by Vikas Jaiswal, Shashi Yadav
Strategic Brand Management explores the central principles of building, growing, and sustaining powerful brands. Written for students, professionals, and business readers, it presents a focused introduction to branding as a strategic business activity and offers a foundation for understanding long-term brand development and management.
About This Book
Strategic Brand Management focuses on the role of branding in building and sustaining strong businesses.
The book addresses the strategic process of developing brands, supporting their growth, and maintaining their strength over time.
It offers a business-oriented perspective for readers interested in brand management, marketing, and long-term brand value.
Suitable for students, professionals, and business readers seeking a broad introduction to strategic branding.
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