Vikas Jaiswal
1 book
About the Author
Vikas Jaiswal is the author of STRATEGIC BRAND MANAGEMENT: Building, Growing and Sustaining Powerful Brands, a focused work on the principles and practices behind successful brand development. His writing examines how organizations can create distinctive identities, cultivate customer trust, and sustain brand value in changing markets. Combining strategic perspective with practical insight, Jaiswal presents branding as a long-term discipline that connects business objectives, market understanding, and meaningful customer relationships. His work will appeal to marketing professionals, business leaders, students, and readers interested in building resilient, influential brands.
Common genres
Writing style
strategic
practical
accessible
Books by Vikas Jaiswal
