Shashi Yadav
1 book
About the Author
Shashi Yadav is the author of STRATEGIC BRAND MANAGEMENT: Building, Growing and Sustaining Powerful Brands, a practical guide to the principles and practices behind creating enduring brand value. With a focus on strategic thinking, brand development, and long-term growth, Yadav presents ideas designed to help readers understand how powerful brands are built, strengthened, and sustained in competitive markets. The book offers an accessible perspective for students, marketing professionals, business leaders, and anyone interested in the relationship between brand strategy and organizational success. Yadav’s work emphasizes clarity, purposeful planning, and the lasting impact of consistent brand management.
Common genres
Writing style
clear
practical
strategic
Books by Shashi Yadav
