Social Media Marketing: A Strategic Approach
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Social Media Marketing: A Strategic Approach

by Debra Zahay, Melissa Barker, Donald I. Barker, Nicholas Bormann

Business Marketing
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A strategic guide to planning and executing effective social media marketing campaigns using data-driven methods and performance analysis.

ISBN-13 9781305502758 ASIN 1305502752 Views 968 Publisher Cengage Learning Year 2016 Edition 2 Format Paperback Product Group Book Pages 400 Adult No Created February 14, 2026 Updated September 29, 2026
About This Book

This book presents a strategic framework for social media marketing.

It covers planning, implementation, and measurement of campaigns.

Readers learn to align social media efforts with business objectives.

The text emphasizes data-driven decision making and performance analysis.

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I will be using this book for:
68 total votes