Social Media Marketing: A Strategic Approach
by Debra Zahay, Melissa Barker, Donald I. Barker, Nicholas Bormann
Social Media Marketing: A Strategic Approach offers a structured examination of social media marketing and its role in business strategy. Written by Debra Zahay, Melissa Barker, Donald I. Barker, and Nicholas Bormann, it provides a useful foundation for students and professionals studying this evolving marketing field.
About This Book
Social Media Marketing: A Strategic Approach examines social media marketing through the lens of strategic planning and business practice.
Written by Debra Zahay, Melissa Barker, Donald I. Barker, and Nicholas Bormann, the book is designed for readers seeking a structured introduction to the subject.
Its focus on strategy makes it relevant to students and professionals exploring how social media fits within broader marketing efforts.
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