Social Media Marketing: A Strategic Approach

by Debra Zahay, Melissa Barker, Donald I. Barker, Mary Roberts, Janna Parker

Business Marketing

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A strategic guide to planning, executing, and measuring social media marketing campaigns for business success.

ISBN-13 9780357516188 ASIN 0357516184 Views 365 Publisher Cengage Learning Year 2022 Edition 3 Format Paperback Product Group Book Pages 352 Created March 29, 2026 Updated September 26, 2026

About This Book

This book presents a strategic framework for social media marketing.

It covers planning, implementation, and measurement of campaigns.

Readers learn to align social media efforts with overall business goals.

The text emphasizes data-driven decision making and performance tracking.

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