Social Media Marketing: A Strategic Approach
by Donald I. Barker, Melissa S. Barker, Nicholas F. Bormann, Krista E. Neher
Social Media Marketing: A Strategic Approach offers an educational foundation for understanding social media within modern marketing. Designed for readers studying or exploring the field, it frames social platforms through a strategic business lens and introduces the subject in a clear, focused format.
About This Book
Social Media Marketing: A Strategic Approach presents social media marketing as a structured business and communications discipline.
The book provides an educational foundation for understanding strategic approaches to marketing through social platforms.
It is suited to readers seeking a focused introduction to social media marketing and its role in contemporary business practice.
Written by Donald I. Barker, Melissa S. Barker, Nicholas F. Bormann, and Krista E. Neher.
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